Prachi

  • I Need a Tree: Native vs Exotic Species in the U.S.

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    I’ve been looking at the trees I grew up around differently lately. As a native Georgian, I didn’t fully appreciate the biodiversity of my hometown. It wasn’t until a friend started dating an arborist who moved to Atlanta all the way from the UK that I even knew our capital (and largest metro) was dubbed…

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  • Pantone and the Color of the Economy

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    Every December Pantone chooses a “Color of the Year” — a hue that the color-matching company feels represents the global zeitgeist. Most people I’ve talked to think of this tradition as a marketing tactic. A random selection made by a bunch of suits in Jersey. But for content creators, designers, marketers, trendsetters, or anyone with…

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